Web design tips for an outstanding website
- Keep your homepage minimalistic and free of clutter.
- Design with visual hierarchy in mind.
- Create easy to read website content.
- Ensure your site is easy to navigate.
- Stay mobile friendly
Whether you are a start-up or a brand building on its first website, there are many factors to consider. Technology evolved to a whole new level, and so are consumers. Google search pattern has changed, SEO algorithms are changing with times, and new tools have come up that changed the entire scenario. Web design is a work of art and requires out-of-the-box imagination.
If you intend to grow your business and presence on the web, the following website development trends will help you succeed:
Video Landing Page
Today, a video speaks more than words. Rather than embedding an old video link on your site, try creating a video landing page. You can target the video as a direct call to the action on the site’s page. You can also opt for an immersive video that auto-play on your homepage. Either way, the approach helps create the needed information to the user and improve the brand’s identity. It formulates a positive impression of the company.
The only negative impact of the digital experiences that evolved over the period is – making people lazy. People are becoming so lazy that they find it troublesome to click the button of the mouse that is within reach. The parallax scrolling effect helps combat a consumer’s laziness. Ensure that the website development team understands the importance and creates an engaging site where they consume information as they scroll down the page. The technology further helped in single-page web design solutions.
One of the necessary things in web design is the addition of calls to action. Most of the consumers are not aware of what to do unless you tell them many times. Merely telling your customers what to do is not enough anymore. You will have to add something additional to reach your target and stand out. The ticket to this could be the addition of animation. Things like micro-interactions such as “liking” a post on Facebook and reaction animations catch users’ eyes. Such an approach motivates them to execute the same action.
Custom Font: Gone are the days of using the same old Arial or Times New Roman font for a website. Choose a unique and creative text that helps in captivating the attention of the visitors and consumers. Web design requires the use of such text across the main page or other pages. Sprinkling custom font all over the site helps in engaging customers. It is crucial to know when, how, and where to use the font.
Invest in a web development (web design) company that cultivates results within a short period. While there are many elements available, the choice should make users comfortable, represent the company, and provide customers with information.